The Wave of the Future - SEO in a Changing Environment
Quality and
Quantity of Links equates to Search Engine Success, right?
Over the past year or
more, search engines have started to make algorithm changes to combat
spam against them. Search engine spamming usually occurs in one of three ways:
-
Multiple submissions of your web pages
(believe it or not - it still happens).
-
Keyword and
meta-tag spamming combined with low quality content.
-
Link spamming (building tons of links to a
site very quickly).
Quality Content
Rules
Search engines are looking for unique, interesting and useful content. Search engines also look for fresh content – regular
changes to your site, etc (this is why blogging became / is such a huge
phenomenon).
Search engines are working towards fighting "linking"
spam by:
Dump the
Link-Popularity campaigns?
Of course not – links will continue to have value
in search engine ranking until the search engine algorithms
can completely distinguish between "organic" linking and links generated through a
link-popularity campaign. Getting inbound links remains as ONE
technique to bump up your search engine rankings - if done
correctly. Recently, Search Engines have made tremendous
strides in the war against Link Spamming.
Quality content, wrapped around quality, organic links.
Link pages are being "identified" as link pages and therefore are being considered as low-quality links.
Identifying criteria for a link page include:
Search engine algorithms
look at the context in which the links are placed in to measure the relevance of the
link to your website. Context includes the surrounding text as well as the page's
keywords, header tags, meta tags and other underlying code.
You take it from here.. are those link pages that everyone
talks about worth gold?
Call us today:
248 242 7231 to learn the proper way to move your site to the top
of search engines.
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eSavvy
Online Marketing