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Customization
& Dynamic Message Assembly
Our proprietary custom email marketing technology takes discrete content assets and compiles them into unique one-to-one messages. Content assets may be in the format of text, html, hyperlinks, or rich media such as streaming audio and video.
Our embedded rules engine
can leverage all available profile data on recipients to deploy the most appropriate content into tailored messages for each person. The result is thousands of unique messages delivered within any single campaign
Direct
Personalized Email Marketing
Some say, that eMail is the first
marketing channel that allows marketers to communicate cost effectively
on a one-to-one basis with their prospects and customers.
This flexibility lets you create and deliver targeted, highly
personalized messages to your target audience and by doing this, you
develop
immediate trust and integrity by recognizing customers in a personal manner.
eSavvy Marketing's personalization algorithms create a true one-to-one
customer relationship by using strategic segmentation and targeting
techniques to develop and send highly personalized, dynamic eMail
messages to targeted segments of your market.
Simple eMail Personalization examples:
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Personalized
subject lines
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Personalized greetings and salutations
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Recognition of
customer commitment, e.g. Five Year Customer
Detailed eMail
Personalization examples:
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Recent customer transactions / recommending
related or complimentary products for purchase
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FLASH presentations
personalized per their company or department / name / story /
purchase.
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Incorporating maps
or directions to nearest store or facility, e.g. retail store
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References such as
expiration date
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eSavvy
Online Marketing