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eCommerce Benefits
Over the last few years, eCommerce has become the buzzword in business
and social gatherings. More and more companies and individuals are jumping into the Internet and
primarily eCommerce with the intent to create profits.
In many cases a newcomer
to the online world does not have a clear understanding
of what eCommerce is or can be, and how it is different from the traditional bricks and mortar approach
to retail. This page will provide a basic technical overview of
the elements of eCommerce and detail some of the differences these
between online-commerce and offline-commerce.
Benefits of eCommerce
Solutions
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Lower Staffing Costs
eCommerce solutions hold the promise of reducing the staff costs needed to make a sale or sign
a contract.
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Integrated Payments with Banking and
Accounting
eCommerce solutions often have either credit card billing, or banking support for electronic
funds transfer.
-
Increased Response
Times
In eCommerce, the interaction with the system takes place in almost real time
and therefore allows the customer or bidder to respond more quickly.
-
Decreased Cost to
Implement
T he
eCommerce solution is often very cost effective to implement when compared to traditional commerce
IT requirements.
(Some costs of eCommerce apply to both B2C andB2B solutions, while others are specific to only one type.)
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Marketing Costs
World wide focus can often result in a marketing
effort that is too diverse and not keyed to the appropriate market segment. Just because you can sell
goods to the entire world does not mean you should! The eSavvy
eCommerce solution was built by a Marketing Company with Marketing
Expertise.
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Business Process
Changes
Too many companies assume their existing process will be able
to handle efficiently the eCommerce business.
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Shipping Versus
Staffing
Shipping costs can eat up all the potential savings in
sales staff.
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Customer Support
A common myth is that your customer support will be NIL or
minimal. If customer support is NIL so will be profits.
There are returns / questions / lost packages and much more that
must be handled by polite- knowledgeable service attendants.
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Loss of Contact with
Customers
As a result of the impersonal nature of the Internet, the shopping experience can be one where
the customer does not feel they have received sufficient personal attention.
The eSavvy eCommerce Solution overcomes this
by allowing you to treat each customer individually. Customized
specials, discounts, coupons, email promotions and more.
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Development &
Setup / Maintenance Costs and Learning
Curve
While eCommerce solutions are getting more sophisticated and cost effective, the reality is that
many are not easy to use. The eSavvy eCommerce solution is easy to
use and the learning curve will be minimal.
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eSavvy
Online Marketing