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Only send emails to persons who have
requested your newsletter or emails.
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Only include content relevant to the type of content
that the person is expecting. An ad or two is okay, but no
more than two. The
Michigan Business Monthly Newsletter Example
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Be consistent with your
email sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that
sending schedule.
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In most cases it is best to send
business to business (B2B) emails Tuesday through Thursday.
We have found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around
1:15 pm. It is best to avoid sending business to business emails after
4:30 pm or on weekends.
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In most cases it is best to send business to consumer emails either between
6pm and 9pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
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To improve deliverability add a message at the top of your emails that says something like:
To ensure receipt of our emails, please add myemail@mycompany.com to your
Outlook Address Book.
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Make the From Name for your messages either your company name or the name of a person at your company.
Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
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Be sure to include both a plain text and an HTML version of your newsletter.
eSavvymarketing will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you
don't include a plain text message, around 5% of your recipients will see a message with nothing in it.
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Don't use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters.
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Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards.
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Finally, add your newsletter sign-up form to every page on your web site.
eSavvy
Online Marketing