|
Keyword Marketing
Definition
Putting your message in front of people who are searching using
particular keywords and phrases. Keyword Marketing is very targeted.
Information
Keyword marketing can have slightly different meanings depending on
whom you ask. For ad buyers, keyword marketing involves purchasing ad
units, typically banners, on the search results page when a Web surfer
searches for particular keywords and phrases. For search engine
optimization professionals, keyword marketing involves achieving top
placement in the actual search listings themselves ( or sometimes called
"organic listings" )
The advantage of keyword marketing is the potential to reach the
right people at the right time.
For example, assume a Web surfer enters "discount
pet supplies" as a search phrase. First, we know the potential visitor is
interested in pet supplies. Specifically, they are interested in buying
discounted pet supplies. Better yet, they are looking to buy online. This three word
search phrase tells us much about what the Web surfer is looking for at
that exact moment in time
|
eSavvy
Online Marketing