|
Using a combination of solid-state technology and products along with
expert consultation and services; eSavvy Marketing's Team will:
Identify who is using your website
By understanding more about who is visiting your website you can better tailor the content of the site to meet that audience's needs. Using online surveys and by
analyzing your log files The eSavvy Marketing Team will tell you who is using your website, how they found it, which pages they liked and disliked, what services they used the most and whether they were first time or repeat visitors and more.
By understanding how people find and use your site we will help you improve on the relevancy and volume of your site traffic and provide better customer service.
Increase your
marketing return on investment through increased conversions
In the current
economic climate, it is natural to want to get the best possible return
from your marketing budgets. The unique flexibility of online marketing
means you can now have greater control over how you spend your money.
With eSavvy
Marketing's products and services, we will help you to target
the correct audience using a relevant offer, promote your site and
monitor the effectiveness of your campaigns to ensure you never waste a
penny.
The eSavvy Marketing's team will
maximize your return on investment in every online marketing campaign we
implement for you. We will report on the cost per visitor of each
campaign and regularly adjust ongoing campaigns like search engine
optimization to improve targeting and reduce costs.
Build brand awareness
Innovative search engine
positioning, online advertising campaigns, sponsorship and direct email
campaigns can significantly enhance online brand awareness for your
company.
The eSavvy Marketing Team will carefully research your target market to
identify the most cost effective means of promoting your brand online.
We will identify relevant sponsorship and advertising opportunities,
deliver press releases and create innovative ads, downloads, games or
interactive emails for a memorable branding campaign.
After the campaign we
will provide detailed reports to identify the most successful media and
creative.
Measure the success of your internet
marketing efforts
Before starting any campaign eSavvy
Marketing will investigate your current visibility in search engines
and directories and evaluate how easily your customers can find you
online.
Following each campaign we will track how well your objectives have been
met. We will carefully analyze your website log files to track increases
in traffic to the site and changes in visitor trends. We will report on
your search engine and directory rankings and how much traffic is coming
from search engines and paid placement campaigns. We will incorporate
campaign specific URLs into email and advertising campaigns to measure
how many people click on your links. Your unique objectives like
increasing newsletter subscriptions or site registrations will also be
assessed.
By tracking the effectiveness of each campaign we will help you to
improve your marketing return on investment.
| 
eSavvy
Online Marketing