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Permission Based
Email Marketing Vs. Unsolicited Bulk Email (SPAM)
Permission based targeted email marketing can play an important role in
your marketing mix. Permission based email marketing allows you to
safely and professionally get your message to a large group of people,
for a very low price. Permission based email marketing can get your
message to thousands of prospects in just minutes. Permission based
email marketing and unsolicited bulk email are two very different
marketing concepts but they are often confused for one another.
Permission
Based Email Marketing Has Several Distinct Advantages Over Unsolicited
Bulk Email:
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Permission based
email marketing is legal, unsolicited bulk email is illegal.
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Permission based
email marketing is only sent to people who have specifically
requested to receive marketing messages for products and services
like yours, specific to their individual interests. These are people
who spend time and money on the internet! Unsolicited bulk email is
not targeted and the lists are over-used resulting in poor results
if any.
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Targeted permission
based email marketing is received with open arms. Spam is loathed
and often retaliated with flames and mail bombs.
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Permission based
email marketing with a reputable company eliminates the risk of
costly lawsuits and losing your ISP.
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Permission based
email marketing is a fraction of the cost of traditional marketing
and provides higher returns. Spam costs about the same, until you
get caught or flamed.
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Permission based
email marketing portrays a professional, ethical image - unsolicited
bulk email does not.
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Permission based
email marketing turbo-charges your business communication - high
speed, high volume, low cost distribution to a specifically targeted
list of email addresses.
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Permission based
email marketing gives you the opportunity to send your message
including your Website URL, email address and company information
without violating any Web Hosting or ISP agreement. This is
absolutely the safest and most professional way to send your
message.
If you want to achieve and sustain high response
rates, develop long-term loyalty, and be perceived as a business with integrity, you have to abide by the highest permission marketing and privacy standards, which means "opt in" is always preferable to "opt out."
Through our high quality permission based email list acquisition services,
eSavvy's targeted permission email marketing solutions allow you to dialogue with prospects one-to-one as friends rather than anonymous strangers, and to profile and communicate more knowledgeably and effectively with your customers.
Whether your objective is to attract and retain a new audience or supplement your existing list,
eSavvy's permission email marketing delivers the right tailored solution for you.
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Online Marketing