Detailed email tracking
To
observe the measurable performance metrics of each eSavvy
campaign a record of the targeted end users’ responses, interactions,
interest levels and capabilities are detected and written to a email
tracking database.
This advanced feature enables you to accurately track and
measure who viewed your campaign, and who responded. In other words,
actual eyeball hits or views can be quantified and thus monitored.
This allows you to
accurately test campaign impact, gauge client preferences, and
ultimately evaluate the success of your ideas.
Taking advantage of their interactivity, we can track and report on every
eSavvy campaign we run in real time to facilitate the more intelligent deployment of messages.
eSavvy's proprietary email tracking, detection and optimization tool ensures each recipient on your list receives the optimum message for his or her system
configuration. Some clients may want to view messages in HTML
format, some prefer TEXT format. Our solution automatically
detects the preferred format and sends the message appropriately.
We can tell you who received your message in HTML format, how many times the message was viewed, whether they forwarded the message on to a friend, clicked through to your product or service, or took the time needed to absorb your information.
Our detailed email tracking contains data about the ‘activity’ of each mail, allowing you access to up-the-minute,
very accurate real-time analytics about the success of your email marketing or advertising campaign.
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