Search Engine Optimization (SEO) involves making changes to your site
and creating links to point to your site - so it is ranked high in search engines when your audience searches for your
products or services online.
Why use Search Engine
Optimization or positioning (SEO / SEM)?
-
More than 75 percent of surfers use
search engines to find what they need on the Web.
-
Search engine
placement or ranking is the most cost effective form of online marketing for
most target markets - but not all!
The eSavvy
Marketing's Team provides a comprehensive search
engine optimization service, which includes the following steps:
-
Report on your
web site's
current ranking and visibility.
-
Research your target market
and choose appropriate keywords.
-
Optimize web site for
selected keywords.
-
Submit site manually to
major engines and directories (for correct placement).
-
Analyze site traffic and
provide regular reports on volume and source of traffic and
visitor trends.
-
Monitor site listing and
make adjustments to optimize position in the engines.
-
Optionally, a
link relevancy campaign can be deployed
The eSavvy
Marketing's Team develops a customized search
engine strategy for each client looking at the key factors that
affect search engine ranking; keyword concentration, search
engine friendly design and link popularity.
|
eSavvy
Online Marketing