Top
Placements & Clickthrus (PPC)
Pay-per-click search engines such as Overture.com
(now called Yahoo Marketing) and Google Ad Words are becoming
increasingly important online marketing tools. They allow sites
to bid for top placement for particular keywords or keyword
phrases, and clients
pay only when users click through to their web site. If managed
correctly paid placement campaigns can deliver very cost
effective and targeted traffic. The average cost per click for a
Overture.com campaign is about $0.21.
Links from the Overture search engine appear as sponsored links
on other major search engines such as AltaVista, AOL Search,
Yahoo, MSN
and Direct Hit.
Google Adwords are
becoming more and more effective and an important part of any
online marketing plan. Google's self-service AdWords program charges a per click fee, similar to Overture.
Google sells paid listings that appear above and to the right-hand side of its regular results.
These are called Google Adwords. Since it may take time for a new site to appear within
Google (the sand-box), these advertising opportunities offer a fast way to get listed.
The eSavvyMarketing's Team will research relevant keywords
and bid prices and develop a cost-effective paid placement
strategy for your site. We choose targeted keywords and
carefully monitor and adjust bids on behalf of our clients. We
will report on your ranking for each keyword and your cost per
click throughout the campaign.
Top Keyword
Placements based on click-thru charges are a very accountable
means of marketing online.
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Online Marketing