Why use traffic and log file analysis?
Your website's logfiles track the path of each visitor to your site.
This valuable information which can help you to:
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Improve your search engines ranking.
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Drive traffic to specific pages.
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Track the effectiveness of marketing
campaigns.
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Plan more targeted emarketing campaigns.
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Improve your website content.
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Improve the navigation of your website.
The eSavvyMarketing Team will analyze your logfiles to reveal
patterns of visitor behavior and answer important questions such as:
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Who is visiting your site and what they are
looking for.
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What percentage of your traffic is first
time users and how many return for a second visit.
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Where did these visitors come from?
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How long did they stay (what did they find
interesting)?
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On what page did they exit (where did they
lose interest)?
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How long people are spending on your site.
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How people are finding your site - which
search engines and keywords result in the most traffic.
This information will allow you to evaluate your return on investment
and the effectiveness of your online campaigns. By learning which
marketing initiatives are working and which are not you can assess the
cost of bringing each visitor to your site and adjust your online spend
accordingly
Our traffic analysis experts use innovative tracking techniques and
the latest software to get the most out of your logfiles. Our ability to
analyze highly detailed log files, and present them in a way that is
easy for our clients to understand, has been crucial to our success.
While detailed traffic analysis and reporting is integral to all of our
digital marketing projects, we are also happy to offer this service
separately, for companies interested in immediate analysis of their
site's log files.
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eSavvy
Online Marketing