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Viral Marketing
What is the meaning of
"viral marketing"
with respect to the Internet?
It is based on the idea that customers refer new potential customers to each other.
Viral marketing is simply a marketing campaign that will result in the multiplication of your
branding and product/service sales. As it continues, it grows
-- and grows with your links or message and name being spread all over the
Internet. The more links back to you (or referrals sent out), the easier you will be found.
Instead of "viral marketing" you may also say "online promotion that relies on your message being passed from person to person" without your direct involvement.
Viral marketing is the Internet term for what has been called "peer-to-peer," "word-of-mouth," "network marketing, "tell-a-friend",
"refer-a-friend", "send-this-link" etc.
First rule of viral marketing is to make sure you have the best quality, best value products to sell. If your products
are good, your visitors will be encouraged to recommend it to their friends,
who of course, in turn will feel confident to recommend it to their friends, etc. And the pyramid is slowly starting to build up.
If your product is good and carries valuable information, you may not need to stimulate your visitors by offering any kind of reward. In most cases, however, your army of 'word of mouth' messengers will work harder
and growth will follow a steeper curve, if there is a reward system
implemented. Give away products or services and encourage you visitors to recommend you on to others.
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eSavvy
Online Marketing