Google tends to update their algorithms on a regular basis, and if you’re not careful you could end up losing your rankings in their results. To avoid this happening, you need to know what happens when they apply things like their Penguin and Panda updates and how you can fix the issues.
The way to see if an update has been applied and is working against you is to check your stats. If you are using Google Analytics, you will be able to go through and check the traffic chart. If you see a dip from where you were in recent days, and it continues to look that way, chances are your ranking has fallen. Use keyword research tools to check into where you are at with your pages and how many people are reaching them through searches to see if you are faced with that traffic decreasing.
Generally, you won’t be told what an algorithm change entails by Google, because they don’t want people to cheat the system. Even if the update isn’t fair to you, you will have to deal with it. The best thing that you can do is follow SEO bloggers and watch for tech news that tells you what has happened from what they see in their stats. However, you don’t want to wait too long and can learn quite a bit from your own stats about what has changed to determine your course of action.
Have you been watching your keyword frequency? In many updates like Penguin and Panda, you’ll notice that they have increased the chance that you are using too many keywords. Not only did they change the frequency with which you can use them, you also will find that with new updates they will penalize you for stuffing if you have other variations of your keywords. For instance, while you could say couch and couches in the past, these days that is seen as the same keyword and if you use them with too much frequency it can really do damage to your rankings.
Identify And Fix Ranking Penalties
From Google Panda And Penguin Updates
Google now checks for pages that have garbage content, and so you can’t just have pages that contain writing that doesn’t make sense. While you may think it’s a good idea to spin your content so you can get more for your money, that can end in nonsensical posts that get your website taken down a notch. As their algorithms get better, you can expect to see an end to garbage content altogether. That is so that people can see fresh content written by real people instead of what has been spat out by a program trying to make the website owner money.
With these updates, they also scan for pages that are just a little bit of text, but full of ads. You don’t want to just create pages now to place ads on them, or else you’re going to see your ranking drop and traffic go down. The software now scans for pages that have the exact same layout, with similar words. You would do better to place ads on pages with real content that you have looked over to make sure that it is good and doesn’t just repeat the same keywords time and again.
Recovering your rankings after Panda and Penguin updates will allow for you to easily get your traffic back. You cannot just deal with the updates later, you have to do so as soon as you notice an issue. Otherwise it will take a lot longer for you to regain your position. Our Google ranking recovery service can help get your traffic back!