SEO

For those not really aware what precisely this is, backlinks are actually links forwarded to your internet site from another site. The way the major search engines work is to view backlinks as the key proof of your online site’s popularity and importance. Your site could be believed to be considerably more relevant inside a search query if wide variety of sites link to it.

In the dark ages of SEO, around 15 years ago, webmasters often created a web page specifically to house reciprocal links called a links page. It was used by people building reciprocal links to better leverage their site in search engine results but provided no real content. Sometimes, reciprocal links were even exchange between sites that had no direct relevance to each other too. So, in a links page you might find a link to a toy site when the website hosting the link had to do with the elderly.

Search Engine Optimisation has moved on such a long way from these days but it’s surprising how many reciprocal links requests are still being emailed daily even today.

If you want to get page one rankings you should eschew shady back link building strategies or black hat SEO; for example, junk mail forums along with web logs, abusing wiki websites, buying one way links coming from web owners and brokers, etc. While you could get a short term gain, odds are you will ultimately get caught and penalised.

Why are backlinks important? Because they help bring people to your website, but also because they help boost your site’s search engine standing.

All this from just a simple link to your site? Yes! But only if you know the differences between types of backlinks and understand how to get the best mix of types to get the most traffic to your website.

Beware, though, because there are some pros and cons to each kind of backlink, and if you use them incorrectly or in the wrong combination you could end up actually lowering your search engine ranking by mistake.

Simply put, if you really want to create backlinks by applying white hat methods, you should be ready to spend your time and work real hard at it. This is the only way backlinks will remain relevant in 2015 and the years to come. Let us examine a few strategies that are utilized to build backlinks.

Write Guest Posts

Many people out there today may argue that using guest posts on their websites and blogs may not be that effective for SEO but this is not true at all. The reason why guest posting should be taken seriously as a way to get good backlinks is because of the sensational outcome that it provides. If you select the right blog to go with, then you will receive a backlink that is 10 times more worthwhile that a standard link. Why does this happen? Basically, it is because the blog’s subject is closely related to yours. Your post might have a huge popularity and improving in terms of ranking

There is enormous value in getting backlinks from a page that is well known and has a good reputation. However, you will need to do your bit of planning to ensure that you’re getting the best of the results. Don’t just guest blog for any blog that offers you an opportunity. Instead, opt to only guest blog on the more popular blogs.

Interview Well Liked Bloggers

This is a successful technique to use to get bloggers with huge popularity to link to your blog and provide link juice. You can go to these bloggers and ask to interview them and then put the actual interview on your blog. Once the interview has been published, you can share the link with them to give to others. Ensure that the interview is not just a basic interview. Only include questions that your readers will be interesting in getting answers for. This will allow you to make the blog post well liked and will instantly get links to other blogs. Not only will you be receive a backlink from whomever you interview, but also from other blogs that pass along your link. It will be good for everyone involved.

You can always go the route of offering payment to have your link placed on a site. You will get the maximum effect if the site is context relevant to your site and niche. You will find the most desirable link partners by finding them on your own and then writing to them. Perform basic research on the site for obvious reasons, but once done you should be good to go.

The next thing you need to do is contact the blog owner and offer him some money to turn that keyword into a link to your blog. You will find that the higher the domain authority, the more expensive it will be.

There are many more strategies available to you. Don’t be a muppet when it comes to SEO, hire this SEO expert to ensure you’re getting enough traffic and conversions to keep your business profitable. Ask them about ranking in Google maps as well. Google maps are super important for local businesses these days but to get in the 3 pack you first have to be ranking quite well in the traditional organic results.

Finally consider getting Google Adwords (Pay Per Click) management from your digital provider. Could be one of the best decisions you’ll make as you’ll get leads while at the same time getting great intelligence on the keywords that your customers are using to find you.