How Can WordPress Help You With SEO?
Search engine optimization is something any web designer worth their salt will need to look into if they wish to obtain traffic organically. You cannot just set up your website and hope people will show up, especially if you are not an established online marketer. Learning about how WordPress can help you work on web design can help you greatly, and here you will obtain the knowledge needed to make it work.
WordPress is a content management system (CMS) that allows you to easily put together a functional and great looking website. The issue many people have with building a website is that they don’t have the time to learn how to code it from scratch. This can take years of learning, and you may not be built for coding in the first place. That’s okay when you use WordPress since it allows for you to install the system and work from within it to create your website.
When you need to add content to your website, with this CMS all you have to do is start a new post. That, or you can even make a static page that contains information which is useful for something like an about us page. When you wish to add a post, you want to make sure that it contains keywords that will catch the attention of search engine crawling software. You just don’t want to overdo it since keyword stuffing will make your ranking suffer and not go up at all.
With WordPress, you can utilize a sitemap easily through plugins. A sitemap is what you can send to search engines so that when they see your website with their software, they can add every post on your site to their index. You can then link to this sitemap on every page of your website, so that when anything crawls it the whole site is indexed. This is great if you are adding content on a regular basis and don’t have the time to submit everything to the search engines out there. Plugins exist that allow you to easily submit your sitemap to various search engine websites at the same time.
Plugins are something you use with WordPress that give your website added functionality. There are some, for instance, that help you to put a contact form onto your website that you can connect to a mailing list. There are two types of plugins you can get, and they are paid and free. When you pay for a plugin, it gives it more functionality or is just a better product. Read reviews on each kind of plugin before even using free ones to make sure that they work well for your needs.
Themes are what WordPress uses to alter the look and feel of your website. These are just like plugins, they come in premium or free versions as well. The benefit to getting a premium theme is that you’re less likely to end up with a website that looks like others. When using themes, there is a built in editor for a lot of them that allows for you to customize it to your liking. Advanced code editing is able to be accessed as well, for doing things like adding coding to headers on each page for statistical or ad related purposes.
Now that you know the SEO advantages of WordPress web design, you can utilize it and become a force to be reckoned with online. Not many people are able to obtain traffic when they first get started, so you now have a leg up on your competition!