How Does Digital Marketing Differ From SEO?
Search engine optimisation or more commonly abbreviated to just SEO isn’t good enough on its own. Never has been in fact. Yet almost every SEO company on the planet offers just that, SEO. Most SEO agencies literally don’t give a moments thought to the client, the website, what is being sold or who it’s being sold to. They simply get about the task of building backlinks (or you hope they do!)
At eSavvy Marketing we strongly believe that it all starts with your website. What’s the point of driving traffic to a crappy website that doesn’t have a hope in hell of converting into sales or new clients for your business?
Does your website pass the 3 second rule?
Are your contact details easily found?
Can people contact you easily after hours?
Are you an authority in your field with enough content to back this up?
Is your site structured for success?
Does everything work the way it should?
Is your information up-to-date?
These are just some of the questions we want to know when we take you on as a client
Our customised approach…
- eSavvy Marketing takes the time to get to know your web site, your business, your objectives and your target market. Our marketing strategies are customized for each client, ensuring long term ranking results. If your website is not up to scratch or you new a brand new website then our web design team (Top Web Design Gold Coast) uses cutting edge strategies to ensure that your site is built for ranking success.
- You’ll be dealing with the owners of the business. This is unique in the industry. Almost all large SEO agencies will assign a consultant to look after your SEO. At eSavvy Marketing we will personally work with you to ensure you extract the maximum benefits from your digital marketing campaign.
- We have cutting edge information on the latest search engine algorithm developments, so we know which techniques are effective and which have become obsolete. There are many agencies who do NOT keep up with the latest strategies!
- Search engine optimisation through back-linking is not enough. To achieve those page one rankings on Google that you covert, we may suggest changes to the structure and coding of your website. Sometimes a complete overhaul or a re-build from the ground up is required, It is that IMPORTANT!
- Search engines differ and we want you to rank well on Bing and Yahoo as well as Google. The days of Google optimisation alone are going to be a thing of the past. Lucky we have our focus on all 3 main players!
- We thoroughly examine your website and consult with you to provide a detailed strategy outlining the steps you can take to attract more traffic to your site and get to the top of the search engines. We take the time to get a thorough understanding of your business.
- We do not use any strategies that could get your site banned from the search engines. In fact we like to think that our strategies will be effective for the long haul. So called “black hat” methods are generally experimental in nature and out to ‘game’ the system, always looking for an advantage.
- Google Adwords (pay per click advertising) can be an effective strategy for many businesses. Often a well set up Adwords campaign, in conjunction with SEO to increase your organic rankings, can be a winning combination. Find out if this approach can work for you by contacting Andrew Riedel on 1300 885 487. We’ll make sure your Adwords landing pages are optimised to get the best bang for your dollar.
We know what works now and what will work in the future. Don’t get suckered in to cheap digital marketing with promises of instant rankings. Good online marketing isn’t cheap and can take many months to start to achieve great results. If you are prepared to take a long term view we can help you take your business from struggling to thriving.
If you want fast results we suggest Pay Per Click advertising! You can achieve almost instant results by using Google Adwords. You only pay when someone clicks on your ads. Be warned however! You have to be very, very careful setting up an Adwords campaign because Google is an expert when it comes to vacuuming the cash out of your wallet! Your best bet would be to engage an expert like eSavvyMarketing to set this up for you!
Now if you want to get your products and services in front of your potential clients for a long time, then digital marketing is definitely for you and will make a massive difference to your business.
When investing in a online marketing services, you want the security of dealing with a well established company. The eSavvyMarketing Team has been involved in online marketing on the Internet for over 7 years. Doesn’t sound long, but in the world of online marketing, our agency is an expert in digital marketing service delivery.
If your leads and phone calls have been declining steadily or suddenly stopped altogether, it’s possible your current or former SEO company has inadvertently incurred a Google penalty for your website. Unless you keep up with all the changes that Google roll out, you could be engaging in SEO techniques that no longer work. It’s our job to keep up with the latest changes and we change our tactics according to our research and testing. It’s your job to understand the changing trends in your industry and you shouldn’t have to worry about what Google is doing.
We have successfully recovered the organic rankings of many sites that have incurred Google’s wrath. Panda and penguin are two of the main algorithm requirements we pay a lot of attention to. However there are plenty of other developments that we are currently tracking too.
Your online reputation management is vital. If someone is out to get you; think past employee, competitor etc, then they can do so quite easily sad to say. We have successfully recovered the reputations of local businesses and business personalities and can help you if your have been viciously targeted by someone. Give Andrew a call on 1300 885 487 if you are need of our reputation management services
The team have done an amazing job enhancing our internet presence.
Joshua Baxter Evolved Luxury Floors
Thanks for getting my site to number 1, all in record time.
Glen CarterJust Decks
Our site wasn't functioning, after 2 weeks Trish had everything working perfectly.
Kathy HoganGold Coast Business Advisory Centre
E Savvy Marketing Web Design
We have been building web sites for businesses of all sizes for several years. Our online marketing skills have meant that we now have very unique WordPress websites that have been built specifically using our strategies to rank in the search engines. We have tweaked our sites, reviewing the results and tweaking again, until we get sites that rank fast.
Not only do our websites rank well in the search engine results pages, they are also great at converting your visitors into paying customers. Our clients always say that taking us on was the best thing they ever did! We have an uncanny ability to make the phone ring and the email inbox fill up with new leads for your services.
We have researched and tested the very best page layouts to get that click or phone call for our clients.
All of our websites are fully responsive – set up to show correctly on all devices
- Large Screens
- Smart Phones
We build fully customised websites that we develop to look exactly as you want them to. We can create any design, nothing is too complex. We can replicate a current site that you have that you may want transferred to our unique WordPress Platform. We also build E Commerce websites where you can add an unlimited number of products.
We offer payment plans to assist with your cashflow
And for those who are just starting or just wanting a very small business website we have a “low cost option” where we provide “template design” websites that we change to portray your business and your industry.
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