Improve the User Experience of Your Website

Steps To Help You Improve the User Experience of Your Website

Before getting deeper into the subject, it is vital that we understand what is meant by the term “user experience”. What your website users think about it, use and how user-friendly it is, are what makes up “user experience.” There are four factors that influence user experience and they include:
Branding
Functionality
Usability
Content

Emphasizing more on any of these factors at the expense of others is likely to impact negatively on user experience. If your site has quality brands that have not been utilized, functional but unable to promote your brands and usable but without content, then, this for one reason or another, is likely to result into bad user experience.

It is important to understand what you need from your website in terms of achievements. Thus by developing it, you had good reasons to do so. This applies to the sections on your site too. Before getting started, it is necessary to revisit the objectives in order to have a clear picture of what you expect. You may realize that most of your objectives emanate directly from within your business and not from your prospects. Thus, you will need to go back to the initial objectives of coming up with the site and see if there are any visible changes since developing it.

Put yourself in the users stead and visit your site

It is obvious that every user bears a different viewpoint on a site. For instance, most web developers base their opinions on the best practices in the industry, trending designs and their wide knowledge on the behavior of various sites. Hence, an irregular user will have a very different viewpoint. Thus his may be based more on the usability than anything else that may seem more impressive to a professional user.

Consequently, in order to improve user experience on your site, the first step is for you to get rid of your personal preferences, visit the site typically as a user. Seldom can a site have one type of users; hence, you may be required to revisit your site time and again from a different perspective for each visit. As a user, try to attain a certain scenario. The reason for visiting the site; your objectives – you will realize that there arise some questions. These could include – who are the users of your site? What are their objectives?

Some of these typical user scenarios could be:
Membership renewal
Someone trying to find your contact info and how to get there
A buyer looking for a brand
A reader who stumbled on certain page in your site and not the homepage after going through an article in your newsletter

Considering your previous analysis on the objectives of many users in relation to your site’s objectives, you should be in a good position to come up with a number of scenarios as well as a list of different types of users. By perusing through the various scenarios from users with diverse opinions, you should be able to identify the weak parts of your site and where to make improvements in your data. This should act as an eye-opener for a new viewpoint on your site. However, it is important to note that most members of staff may sometimes never utilize the site as users.

Check your site’s statistics
In order to emphasize on the findings, you will need to look at the statistics in detail. Try to establish the areas that seem more popular and where you think you are losing visitors as suggested by Top SEO Brisbane.

Seek advice from a professional
Although it sounds easier, but putting yourself into the users’ footsteps may not be easy. This is argued in a verse that you may not understand who your users are; their objectives and other factors including those that are technologically viable and most importantly, what should be your site’s objectives. And this is exactly where seeking professional advice becomes very important. By following these steps, you will be making a positive step towards improving the user experience of your website!